Thor Industries kicked off its fiscal year 2026 by overperforming results from the first quarter of fiscal year 2025.
The company reported $2.39 billion in sales for the fiscal first quarter of 2026, up 11.5% from a year earlier. Thor Industries posted $21.67 million in profits in the fiscal first quarter of 2026, reversing a $1.8 million loss in the fiscal first quarter of 2025.
Bob Martin, company president and CEO, said Thor Industries was excited about the results of actions taken in fiscal 2025 to improve the business.
“I heard great dealer feedback on the new products on display,” at Thor’s Open House event in September, Martin said, “in particular the new Keystone Montana and Heartland Bighorn products. In addition, I just spent time with our customers at the RVDA Expo in Las Vegas in November and, while they have a near-term cautious tone around the state of the consumer, I have never felt more confident about the long-term health of the industry and our company.”
Motorized sales drove improved fiscal first-quarter results. Thor reported its North American motorized sales rose 30.9% from the fiscal first quarter of 2025 to $661.1 million in the fiscal first quarter of 2026. The company said shipments rose, driven by new premium RVs and a plan to target key retail price points, aligning with consumer demand.
Towable sales fell 0.2% from the fiscal first quarter of 2025 to $897.1 million.
Colleen Zuhl, Thor Industries’ senior vice president and chief financial officer, said numerous indicators suggest that consumers may be retrenching.
Zuhl said, “We are vigilantly monitoring the health of our business so that we can effectively manage risk and protect profitability.”
