The general manager of the nation’s top-selling fifth wheel brand shares his design vision in the latest Grand Design “Employee Spotlight Series” video. Micah Staley, who oversees product development and sales as general manager of Grand Design’s No. 1-selling Reflection fifth wheel line, as well as the Imagine and Transcend lines, discussed what motivates him.
“What I enjoy most about my role here is being able to be different in the marketplace,” Staley said, “being able to put our passion and creativity and thought behind our designs.”
Every aspect of the design in premediated and deliberate—nothing is left to chance in pursuit of perfection, he said. He said he thinks of himself as speaking directly to the consumer through product design.
“When it’s all said and done,” Staley said, “I hope that my passion ultimately translates into the customer’s realization of their passion for camping and outdoor recreation and spending time together with their family.”