The National RV Training Academy (NRVTA) added two staff members to enhance communications.
Codi Johnson was hired to be the creative editor and Melissa Flammia will serve as social media manager. Together, they are responsible for creating consistent messages across multiple channels promoting NRVTA and its courses to train technicians, inspectors and RV owners.
A native of East Texas and is nearing graduation from Texas A&M University-Corpus Christi with a degree in English, Johnson will repurpose NRVTA videos into written form. She will transcribe the Tech Tip Tuesday videos uploaded to the school’s YouTube channel every week and convert them into blog posts.
All NRVTA training videos and home study courses are being redone to improve video quality and include up-to-date technical information. When work is completed on the nearly 50 videos, Johnson will repurpose them into written textbooks and PDF training materials for use by students undergoing hands-on training at the NRVTA campus.
Eventually, Johnson will develop a monthly newsletter that will become a professional e-zine available to NRVTA graduates and prospective students to address continuing education information, new products and services as well as interesting data pertinent to the RV industry.
“We want people to understand NRVTA is not just some little out-of-the-way technical school somewhere in Texas,” Johnson said, “but rather a state-of-the-art, government-certified training center serving professionals throughout the United States and Canada.”
“Codi is going to help elevate our booklets and online programs to the next level by creating workbooks that are more than just standard PowerPoint presentations,” NRVTA Sales and Marketing Director Tony Flammia said.
Melissa, or “Mel” as she prefers to be called, is married to Tony Flammia. As the social media manager, Mel Flammia is responsible for posting information to Facebook and Instagram. She responds to comments and inquiries directed to the school via those social sites.
“We always enjoy good engagement on Facebook, probably because the demographic of users lines up very well with the age-range of students who enroll at NRVTA,” Mel Flammia said. “We branched into Instagram earlier this year because it attracts a slightly younger audience who are also very interested in going into business for themselves.”
