Video: Winnebago ‘On The Road Again’ Campaign Goes Live

A graphic for the Winnebago on the road again campaign

Winnebago owners came together, virtually, over the past month to share a song and celebrate the RV lifestyle under social distancing recommendations.

The RV maker’s Winnebago “On The Road Again” video premiered Monday, featuring Winnebago owners joining country music artist Stephanie Quayle in singing the Willie Nelson classic from remote locations. The Winnebago video campaign is one of the latest examples of RV industry leaders turning to social media and other forms of connecting with the RV community nationwide.

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For every social media share on the “On The Road Again” video, Winnebago will provide a $1 donation to the National Park Foundation.

Watch the final Winnebago “On The Road Again” video below:


Winnebago announced the launch of the “On the Road Again” video project in June, asking Winnebago community members to submit photos and videos from road trips past to accompany clips of RVers singing the title song. Dozens of families, longtime RVers and newbies provided personal images of themselves enjoying the outdoors for the final project.

“Our goal is to bring the community together to sing a song of solidarity and hope in our virtual sing-along, while at the same time supporting the National Park Foundation,” said Winnebago Motorhomes Vice President and General Manager Brian Hazelton. “We are excited to share positivity and optimism by sharing our voices and our stories of extraordinary experiences and memory-filled adventures.”

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