Winnebago’s fiscal third quarter of 2025 showed an overall dip in sales and profits, but President and CEO Mike Happe singled out Newmar’s performance as a company highlight.
Winnebago said the company grew market share in the past quarter among Type A diesel and Type A gas motorhomes, with Newmar joining Winnebago’s motorized brand in sales. The manufacturer’s overall motorized market share totaled 16.4% at the end of the fiscal third quarter, down slightly from a 17.1% market share after the fiscal third quarter of 2024 and a 17.5% market share at the end of the fiscal third quarter of 2023.
Happe said Newmar was driving good results related to retail share and profitability.
He said, “The Newmar business is as healthy today, profitability-wise…as at any time since we have owned them since 2019.”
Newmar has increased its Type A diesel market share for four consecutive years, with a Type A diesel market share around 33%, Happe said. He cited growth in the manufacturer’s Super C sales and excitement over its new luxury Type B-plus/compact Type C Freedom Aire.
Happe also credited Newmar for its inventory management.
“The field inventory at Newmar is half of what it was, unit-wise, when we bought them in 2019,” he said, “but the business is healthier.”
Happe said he spoke to a large Newmar dealer who confirmed that the dealership was committed to Newmar and supported the manufacturer’s leadership.
“It’s a good team,” he said. “It’s a great brand. It’s the products in the right place. They are taking care of the dealers and consumers.”
As the Type A market has contracted, Happe said Newmar has been given the freedom to expand its motorized portfolio.
“The way they do their business will allow them to win in the market over time,” he said. “It is a really nice story, sort of underneath the surface, within our portfolio.”
