Winnebago’s Happe Sees Millennials Sparking Record Sales

A picture of a millennial couple camping with an RV

A rise in demand and diversifying RV market led to Winnebago delivering a record level number of RVs, CEO Michael Happe told Fox Business.

Happe said just below 10% of Winnebago customers are under the age of 30 and looking for an off-the-grid experience during a June 23 interview.

Happe called the demographic shift a “phenomenon.”

Read the full story and watch the video from Fox Business here.

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