
EXCLUSIVE: SearchLab Digital Examines Ways to Stay on the Map
Dealers can learn more about using voice, vision and visibility to stay relevant during a SearchLab Digital webinar at 2 p.m. Thursday.

Dealers can learn more about using voice, vision and visibility to stay relevant during a SearchLab Digital webinar at 2 p.m. Thursday.

Giving Tuesday this week provides industry participants with the opportunity to support the Mike Molino RV Learning Center (RVLC) with a tax-deductible contribution.

Three RV rental veterans recently gathered to discuss how smart stocking and well-timed resale can be key to staying profitable.

RVIA’s 2026 Leadership Conference will feature Blake Michelle Morgan among its speakers. RVIA said industries are recognizing that hospitality is a strategic advantage. RVIA said Morgan is among the world’s leading voices on customer experience.

Don Reed’s presentation at the RVDA Convention included tips he said dealers should take back to their dealerships and implement immediately.

Fun Town RV and CEO Jarrod McGhree will provide 10 full scholarships a year for the next three years for Navarro College RV Technicians.

Bob Clements International President Sara Hey said the only acceptable reason for dealers to open a new rooftop is that they are ready.

Former college basketball official and Lippert leadership development director, Dustin Kaehr, recently spoke about productive communication.

A group of industry experts recently discussed Artificial Intelligence’s (AI) use in the RV industry. Ron Wheeler led the panel. Wheeler said the development of new technology in the RV industry is nothing new. He said dealers’ feelings about AI are probably similar to what they were feeling at the onset of the internet and online listings.

Price conversations with RV buyers can be difficult for salespeople. Joe Verde Group Instructor Sean Gardner said selling customers based on price will always be tough. Instead, he said salespeople need to get customers excited about the RV.

AI strategist Mitch Mitchum will deliver a keynote address at the 2026 RVIA Leadership Conference in Cedar Creek, Texas.

Integrated Dealer Systems’ (IDS) Matt Richards said dealers enter data into the DMS systems for one purpose: to get the data back out.