OPINION: 2026 Marketing and Why RV Dealers Should Go All In
March 6, 2026
Across more than 100 RV dealerships analyzed throughout 2025, one signal remained remarkably consistent: VDP views stayed strong.
Opinions
OPINION: The Power of One Word
January 1, 2026
When I lived in Florida, every winter brought a familiar rhythm—the “snowbird migration.” Our sleepy beach became packed with sun seekers.
OPINION: Where You Camp is Critical to Your Sales Success
January 1, 2026
The truth is, selling RVs does get easier for some sales professionals, but not for others. Some get better. Some get stuck in bad habits.
OPINION: Customers Research Incorrectly
December 1, 2025
The old adage “the customer is always right” was wrong. In previous articles, I have discussed the idea that the customer is not always right.
OPINION: Weathering Market Changes
December 1, 2025
I had the opportunity to speak at the Brown & Brown Dealer Services Recreation F&I School just before the RVDA Convention/Expo in Las Vegas.
OPINION: Navigating a Shifting Market with Data
December 1, 2025
The RV industry is painting a complex, but ultimately resilient, picture through the first three quarters of 2025.
OPINION: Transparency Is Key
November 17, 2025
Our duty to you, our readers, is to provide unbiased news and insights that you can use to improve your business and operations. Part of our mission is to be transparent with our audience when conflicts arise with that mission.
OPINION: The Easy(ish) Button to Keeping Service Bays Full
November 1, 2025
One of my favorite questions to ask: “If you had a magic wand that could change or improve anything in your dealership, what would it be?”
OPINION: I Have Never Seen a Market Like This
November 1, 2025
As 2025 winds down, OEMs, dealers and distributors will take a hard look at what this year has taught us about inventory management and how we can apply those lessons to make smarter decisions heading into 2026.
OPINION: AI or SOS?
November 1, 2025
Artificial Intelligence is everywhere. Retail RV dealers’ inboxes are full of pitches from technology vendors’ AI solutions.
OPINION: Why Payment Calculators Are Not Created Equal
October 1, 2025
A payment calculator seems like a technology offered and used by everyone. Plug in a few numbers and out pops a monthly payment. The idea is simple, right? Unfortunately, this illusion of simplicity is significantly costing RV lenders and dealers.
OPINION: How the One Big Beautiful Bill Act Supercharges RV Dealers
October 1, 2025
The RV industry is a juggernaut, pumping $140 billion into the U.S. economy, supporting nearly 680,000 jobs, and generating over $48 billion in wages, according to the RVIA. Running a dealership is not just about showcasing gleaming motorhomes. Running the business is a high-stakes game shaped by taxes, regulations and economic trends.