OPINION: Navigating a Shifting Market with Data
December 31, 2025
The RV industry is painting a complex, but ultimately resilient, picture through the first three quarters of 2025.
Opinions
OPINION: Transparency Is Key
November 17, 2025
Our duty to you, our readers, is to provide unbiased news and insights that you can use to improve your business and operations. Part of our mission is to be transparent with our audience when conflicts arise with that mission.
OPINION: The Easy(ish) Button to Keeping Service Bays Full
November 1, 2025
One of my favorite questions to ask: “If you had a magic wand that could change or improve anything in your dealership, what would it be?”
OPINION: I Have Never Seen a Market Like This
November 1, 2025
As 2025 winds down, OEMs, dealers and distributors will take a hard look at what this year has taught us about inventory management and how we can apply those lessons to make smarter decisions heading into 2026.
OPINION: AI or SOS?
November 1, 2025
Artificial Intelligence is everywhere. Retail RV dealers’ inboxes are full of pitches from technology vendors’ AI solutions.
OPINION: Why Payment Calculators Are Not Created Equal
October 1, 2025
A payment calculator seems like a technology offered and used by everyone. Plug in a few numbers and out pops a monthly payment. The idea is simple, right? Unfortunately, this illusion of simplicity is significantly costing RV lenders and dealers.
OPINION: How the One Big Beautiful Bill Act Supercharges RV Dealers
October 1, 2025
The RV industry is a juggernaut, pumping $140 billion into the U.S. economy, supporting nearly 680,000 jobs, and generating over $48 billion in wages, according to the RVIA. Running a dealership is not just about showcasing gleaming motorhomes. Running the business is a high-stakes game shaped by taxes, regulations and economic trends.
OPINION: How Your Dealership Team Can Drive RV Use
October 1, 2025
The more customers use their RVs, the more likely they are to stay in RVing. Those of us in the industry who love and live for camping can consider it a given that once an RVer joins the RV lifestyle, they will always be an RVer. Unfortunately, statistics tell a different story.
OPINION: Find the Right Tool
September 1, 2025
There are numerous systems available for sales and follow-up, but when selecting the right tools, remember to use one that suits the task.
OPINION: End-of-Year Sales and F&I Review
September 1, 2025
Are your customer management, desking and lending processes helping or hurting your dealership? Year-end is not just about winterizing RV units. This is the perfect time to identify outdated tech or underutilized tools that may be slowing things down.
OPINION: Driving Profitability: Use F&I to Boost Dealership Margins
September 1, 2025
Watching that scene unfold reminded me just how quickly an adventure can turn into a headache when things go wrong, and how critical it is for RV owners to have the right protection in place before they hit the road.
OPINION: State of the Millennium
August 1, 2025
One obvious fact that stands out for me is that the end of 2024 and the beginning of 2025 marked the quarter-point of the new century.