Online Training is New to RV Industry, Not to Everyone
January 19, 2021
About 18 months ago, I joined the RV industry, but some things stand out as plainly as if they had happened yesterday.
Opinions
COVID-19 Media Trends You Should Know
January 18, 2021
This year has seen dramatic changes to media consumption. You likely are nodding your head in agreement. The question is, how big are the changes and how should you react?
Advice: Find a Way to Empathize Before Customers Leave
December 14, 2020
A lack of empathy keeps many sales professionals from becoming great and prevents many high-powered organizations from retaining long-term employees and long-term clients. A lack of empathy costs dealerships deals now, and deals later.
Advice: Retool Your Retention
November 30, 2020
We have been gifted with many customers this year. Numerous dealerships are reporting an increase in total customers, with most being first-time buyers and younger shoppers. But how long will they keep RVing?
Advice: Learning the Basics of Sales?
October 9, 2020
Have you ever watched a new salesperson work through his or her first number of fresh opportunities? Every moment, no matter how seemingly insignificant, has a strange intensity to it.
Advice: Leading Your Dealership Through Uncertain Times
October 2, 2020
Economic hard times, a country in turmoil and the continuing fear of the pandemic have threatened businesses on many levels.
RVIA Analyst: Why It’s Good to Have a State OREC Office
September 11, 2020
RVIA’s Legislative Analyst Ashley Brinkman recently presented at the Minnesota Outdoor Recreation Task Force about the multitude of benefits to having an OREC office in each state.
Advice: Avoid Buyer’s Remorse in Your Hiring Process
September 9, 2020
If you drove down my street, you would not notice anything all that unique. I live on a quiet cul de sac not far from
Advice: Effects of High or Low Voltage on Motor Performance
September 9, 2020
Ever had a customer return from camping and complain of a distinct odor of burnt electronics filling the air? The next thing that RVer knows,
Generali Global Assistance: Americans are Embracing the Return of the Road Trip
August 27, 2020
Generali Global Assistance (GGA) released a white paper titled “Revival of the Great American Road Trip,” which looks at how the pandemic is creating a revival that may bring road trips back to the level of popularity they experienced from the 1930s until the 1980s.
Tips for Overcoming Towing Fears
August 21, 2020
In this GoRving video, Girl Camper founder Janine Pettit shares her top three tips to overcome the fear many people have of towing an RV.
Advice: Dealership Compliance: Not Fun, But Necessary
August 20, 2020
A friendly, aging minister meeting Groucho Marx for the first time, stated, “Mr. Marx, I want to thank you for all the enjoyment you’ve brought
