Advice: What Builds Top Performers’ Longevity?
April 5, 2021
After surveying hundreds of top-performing dealerships and salespeople, I have noticed a near universal truth regarding top sales performers.
Opinions
Advice: Top 10 Retail Marketing Rules to Remember in 2021
March 26, 2021
Let us get right to the bottom line. You are lying awake, wondering what everyone is thinking about 2021. What should concern you? What should you plan for?
Advice: All You Need is LUV
March 23, 2021
You may not always like all your customers and co-workers, but life at the dealership goes a whole lot better if you “LUV” them in each interaction. LUV them? No candy hearts or valentines are required. LUV is a simple acronym: Listen, Understand and Verify.
Advice: New Horizons in F&I
March 19, 2021
As the 2021 camping and selling season begins for RV dealers, this time should be met with pure optimism. After experiencing last year’s pent-up demand
Advice: Six Drivers of Business Value
March 10, 2021
Regardless of where you are in your business life cycle, understanding what drives your business value is essential. A professional business valuation makes this possible.
Detour Ahead? Stay on Course
January 20, 2021
Looking back on the best trips I have ever taken, I do not remember the planning. Instead, my memories are of those spontaneous moments when we discovered something unexpected and allowed ourselves to savor the moment.
Online Training is New to RV Industry, Not to Everyone
January 19, 2021
About 18 months ago, I joined the RV industry, but some things stand out as plainly as if they had happened yesterday.
COVID-19 Media Trends You Should Know
January 18, 2021
This year has seen dramatic changes to media consumption. You likely are nodding your head in agreement. The question is, how big are the changes and how should you react?
Advice: Find a Way to Empathize Before Customers Leave
December 14, 2020
A lack of empathy keeps many sales professionals from becoming great and prevents many high-powered organizations from retaining long-term employees and long-term clients. A lack of empathy costs dealerships deals now, and deals later.
Advice: Retool Your Retention
November 30, 2020
We have been gifted with many customers this year. Numerous dealerships are reporting an increase in total customers, with most being first-time buyers and younger shoppers. But how long will they keep RVing?
Advice: Learning the Basics of Sales?
October 9, 2020
Have you ever watched a new salesperson work through his or her first number of fresh opportunities? Every moment, no matter how seemingly insignificant, has a strange intensity to it.
Advice: Leading Your Dealership Through Uncertain Times
October 2, 2020
Economic hard times, a country in turmoil and the continuing fear of the pandemic have threatened businesses on many levels.
