OPINION: Find the Right Tool
September 1, 2025
There are numerous systems available for sales and follow-up, but when selecting the right tools, remember to use one that suits the task.
Opinions
OPINION: End-of-Year Sales and F&I Review
September 1, 2025
Are your customer management, desking and lending processes helping or hurting your dealership? Year-end is not just about winterizing RV units. This is the perfect time to identify outdated tech or underutilized tools that may be slowing things down.
OPINION: Driving Profitability: Use F&I to Boost Dealership Margins
September 1, 2025
Watching that scene unfold reminded me just how quickly an adventure can turn into a headache when things go wrong, and how critical it is for RV owners to have the right protection in place before they hit the road.
OPINION: State of the Millennium
August 1, 2025
One obvious fact that stands out for me is that the end of 2024 and the beginning of 2025 marked the quarter-point of the new century.
OPINION: 4 Compliance Rules RV Dealers Shouldn’t Ignore
August 1, 2025
Here are four key compliance rules to keep on your radar this summer, along with tech tips to help you stay in the clear.
OPINION: From Founders to Fifth Wheels
July 1, 2025
Our industry is the result of centuries of visionary leadership, from early pioneers and national park advocates to the entrepreneurs and engineers who saw the potential for growth, progress and mobile freedom. Who were these people, I wondered.
OPINION: Building a Pay Structure that Works
July 1, 2025
The truth? Good employees are out there, but you have to pay them what they are worth without lighting your dealership’s bank account on fire.
OPINION: Maximizing Wealth-Building Opportunities
July 1, 2025
The modern RV dealership landscape is undergoing a noticeable evolution. While a steadfast commitment to customer service and quality products remains important, the operational and financial intricacies behind the scenes are evolving at an accelerated pace.
OPINION: What Top Salespeople Work Hard to Know
June 1, 2025
I thought this might be a great time to retouch some concepts about what makes top performers perform at a high level today, regardless of what is happening around them.
OPINION: F&I Sales Drive Dealership Success in Changing RV Market
June 1, 2025
As the RV market shifts and dealership margins tighten, one department remains a driving force behind profitability: Finance & Insurance.
OPINION: Maximize Your Front and Back End Sales
June 1, 2025
The Finance and Insurance (F&I) department is often the most profitable segment of an RV dealership; yet, many dealers miss out on vital steps to maximize its full potential.
OPINION: Leading Your F&I Team: A Guide for Dealership Success
May 1, 2025
One of the most common challenges dealers and GMs face is leading their F&I department without firsthand experience as a business manager.