Colorado-based adventure truck and van builder Rossmonster signed a new dealer partnership with Rogue Vehicle Company (RVC) of San Diego.
The acquisition expands Rossmoster’s footprint in Southern California. The manufacturer said the deal strengthens its growing national dealer network.
Rossmonster more than doubled sales year-over-year in 2025.
CEO Luke Farny said the partnership with RVC marks a strategic move into an important market. Farny said the region has a strong concentration of adventure-minded consumers and a deep appreciation for high-performance, design-driven vehicles.
“Southern California has long been an important market for Rossmonster and partnering with RVC allows us to better serve customers in a region that values performance, design and adventure as much as we do,” Farny said. “Rogue’s reputation for craftsmanship, integrity, and customer care made them a natural fit, and this partnership supports our long-term vision of growing through trusted dealers who elevate the ownership experience.”
RVC founder and CEO Santiago Fileta said his company will represent Rossmonster’s adventure trucks and van lineup while providing local expertise, customer support and access to the San Diego adventure community.
“We are excited to expand RVC’s offerings beyond our own line of bespoke adventure vehicles through this partnership with Rossmonster,” Fileta said. “Their vision, craftsmanship and attention to detail align closely with Rogue’s ethos and long-term goals. This collaboration allows us to offer a new lineup of high-performance vehicles to the Southern California overlanding community while continuing to grow our dealer presence and serve as a hub for overlanders and adventure travelers alike.”
Rossmonster said adding RVC enables the manufacturer to continue executing a deliberate growth strategy focused on trusted partners, elevated customer experience and long-term brand value.
