The submission deadline for the annual RVIA RV Aftermarket Product of the Year Award is June 24.
The Aftermarket Product of the Year Award recognizes a single aftermarket product that exemplifies “the best of the best” in the RV aftermarket, RVIA said.
A panel of RV parts and accessories experts from RV dealerships and a select group of RV distributor judges will evaluate all products submitted. The winner will be announced Aug. 9 at the 2022 RV Aftermarket Conference in San Antonio.
Judges will evaluate products based on the following criteria:
- Innovation: The product was developed with new features that meet real and present unmet market RV consumer demands in a way other products have not done previously or addressed unmet market demand in a way that is unique and distinct with significant, measurable value.
- Attraction: The product has desirable features or qualities which invoke a high level of consumer interest and/or the product solves a significant problem or a need that drives retail sales.
- Endurance: The product’s material components, design and construction/assembly have easily recognizable qualities that create product life-cycle longevity.
- Value: The product’s use and high-impact results inspire repetitive purchases by the consumer over time and/or inspire consumers to recommend the product as a leading solution for the purpose the product was created, in a way that separates the product from other solutions.
- Visibility: Consumers can easily discover, identify and engage with the product. It is attractively packaged to enhance an RV retailer’s ability to increase inventory turns through merchandising and marketing.
- Usability: Consumer’s overall experience using the product is enhanced with instructions and/or other (digital or printed) applications that are conveyed in a concise way. The product is easy to use and RV consumers are highly satisfied with the product’s performance.
Any aftermarket product released from the time of the 2021 Aftermarket Conference to 2022’s Aftermarket Conference is eligible for entry.
There is no cost to submit a product for award consideration. Enter a product here.
