ASA Electronics hired Rachel West as the company’s marketing director after the retirement of her predecessor, Monica Pletcher.
West will manage the marketing team and oversee strategic planning, digital marketing, and brand management. She brings 12 years of combined education and experience in the RV industry to this role.
West previously worked at Westar Services LLC, a consumer services company, as well as Keystone RV and CrossRoads RV in Indiana.
“We are thrilled to have Rachel with us. Her leadership and drive for continued improvement are exactly what we were looking for in a marketing director. She is a breath of fresh air,” President of ASA Electronics Brent Barrow said.
West’s first goals are to put her focus and efforts toward customers and clients.
“I’m excited to work for a company with such a great reputation amongst its employees and partners,” West said. “ASA Electronics has an innovative product offering and a diverse customer base, providing our team with the opportunity to work with many different industries and audiences.”
ASA Electronics is based in Elkhart, Indiana. The company has been designing and manufacturing mobile electronic products for the marine, RV, powersports, agricultural, construction, commercial vehicle, and bus industries since 1977. Company brands are Jensen, Jensen Marine, Jensen Heavy Duty, iN∙Command, Voyager, and Advent Air. ASA is also a distributor in specialty markets for SiriusXM Satellite Radio and XKGlow products.
