Atlas Trailer Coach Products sent out a letter to its dealers and suppliers early this week informing them the 25th annual Niagara Festival Buying Show is being canceled due to U.S./Canadian travel restriction caused by the pandemic. The company is replacing the in-person event with a virtual buying show that will take place November 17 and 18th.
With the company celebrating its 50th anniversary, management felt it was important to ensure Canadian RV dealers were still able to capitalize on show discount buying for the 2021 consumer camping season.
Atlas is in the process of finalizing developing certain aspects of the virtual show platform. More information will be released in the next several weeks. Atlas management said all aspects of the virtual show will be processed through the company’s show portal.
Atlas also plans to offer half-hour product seminars the week prior to the show, so that any new products can be introduced and reviewed prior to the show dates and discount purchasing timelines. A general overview of traditional product offerings will also be available so dealers can place comprehensive orders and maximize any discounts.
The company is working with vendors/exhibitors to prepare product reviews, training materials PowerPoint presentations, videos, product images, show specials, and show incentives that will be featured on the Atlas portal.
During the event dealers will be able to interact with both vendors and Atlas employees, much like the in-person event that has taken place previously.