John Jantsch, marketing consultant and author of “Duct Tape Marketing,” “The Referral Engine,” “The Self-Reliant Entrepreneur,” and “The Ultimate Marketing Engine” will speak at this year’s RV Aftermarket Conference on Aug. 10 in San Antonio.
Jantsch is the founder of the Duct Tape Marketing Consultant Network. The network trains and licenses independent consultants and agencies to use his methodology.
Jantsch will speak during the lunch program Aug. 10 and moderate the consumer-focused workshop that afternoon. The workshop is designed to assist aftermarket brands with developing their brand image and inform suppliers how to message and connect with RV consumers on the retail level.
The RV Aftermarket Conference focuses on supporting a great parts and accessory purchasing experience, RVIA said, benefitting industry brands and ultimately the RV consumer.
During the event suppliers and distributors meet in one-on-one sessions to discuss current and new product lines and ways to expand the market as well as improve the visibility of aftermarket products for retail consumers.
Attendees will have the opportunity to network with colleagues with a proven track record in the aftermarket and will hear from thought leaders in the RV industry. The event is open to all RVIA members.