Baird Index Shows Dealer Sentiment Rising

A picture of the RVDA and Baird dealer sentiment survey for February 2021

The second Baird RV Dealer Sentiment Index found dealers feeling better about future industry conditions than any point since July.

The survey, conducted by Baird in association with RVDA, found dealers scoring a 70 out of 100 on the sentiment index current conditions in February. The total is a six-point jump from the 64 registered in the inaugural January release, but down slightly from a 74 registered in December.

Looking longer term, the three- to five-year outlook also found dealers registering a 70, up from a 67 in January and the first time it reached 70 since July 2020, when it registered a 79. The index fell as low as 29 in April 2020 during the pandemic’s early stages.

RVDA, the national RV Dealers Association, is dedicated to advancing RV dealers’ interests through education, member services, industry leadership, and market expansion programs that promote the increased sale and use of RVs and enhance the positive image of the RV experience. RVDA is based in Fairfax, Va. For more information on RVDA, visit www.rvda.org.

Baird is a privately held financial services firm with a history of serving partners since 1919. Its broad equity research coverage includes the RV, marine, and powersports industries, with an emphasis on understanding the entire RV ecosystem. www.rwbaird.com

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