Blue Compass RV completed its brand rollout on five stores in Colorado and Wyoming.
The five stores are in the greater Denver, Colorado Springs, Colorado, and Cheyenne, Wyoming, markets.
“We successfully launched the Blue Compass RV brand on our five stores in Colorado and Wyoming,” said Blue Compass RV CEO and President Jon Ferrando. “The new brand has been well received in this very strong market for us. We look forward to welcoming new and returning loyal customers to these Blue Compass RV stores that sit on the I-25 corridor at the gateway to the Rockies.”
The company is rolling out the Blue Compass RV brand to over 100 stores in 33 states. Blue Compass RV has rebranded 27 stores this year in four states.
“The store teams are amazing and it was energizing to spend time with them,” Ferrando said. “The brand rollout has been a huge success with a positive response from our customers, associates and local communities in Colorado and Wyoming. Thank you to our associates in Colorado and Wyoming—you are amazing.”
The updated branding in each dealership consists of the new blue-hued logo, featuring a mountain landscape accessible by a road. As consumers head to these locations, they will be treated to new signage, in the facility and on the property, as well as an elevated customer experience.
“Our brand rollout across America this year is a bold investment,” Ferrando said. “Our associates and customers are inspired by the iconic Blue Compass RV brand that stands for the exceptional RV sales, service and ownership experience provided by our passionate associates to our customers.”
Dealerships rebranded Blue Compass RV are:
- Cousins RV Colorado Springs is now Blue Compass RV Colorado Springs
- Cousins RV Longmont is now Blue Compass RV Longmont
- Cousins RV Loveland is now Blue Compass RV Loveland
- Cousins RV Wheat Ridge is now Blue Compass RV Wheat Ridge
- Adventure RV Cheyenne is now Blue Compass RV Cheyenne
