Blue Compass RV has completed its brand rollout in major RV markets across Arizona and New Mexico.
The rebranding effort included eight stores in the two states.
Blue Compass RV President and CEO said, “Our brand rollout across 100 stores in 33 states from coast to coast represents a major investment in 2023. We are getting close to the finish line of this incredible brand launch across America.”
Among the stores rebranded in the latest stage are Tom’s Camperland’s four Arizona locations.
“Tom’s Camperland has been a fixture in the Phoenix, Arizona, market for decades providing the highest level of service,” Ferrando said. “The grand opening in Mesa, Arizona, was extra special, with Brad Leach—whose family founded the business—cutting the ribbon for us. Brad serves as our Southwest Region President and we have grown the business significantly since we came together in 2019.”
The updated branding in each dealership consists of the new blue-hued logo, featuring a mountain landscape accessible by a road. As consumers head to these locations, they will be treated to new signage in the facility and on the property, as well as an elevated experience that directly reflects the Blue Compass RV brand.
“We are also excited to bring Blue Compass RV to New Mexico on our two stores,” Ferrando said. “We look forward to continuing our world-class customer service for our consumers in these two markets and throughout the country under the new branding.”
The below dealerships have received a full rebrand in Arizona and New Mexico
- Tom’s Camperland is now Blue Compass RV Mesa
- Tom’s Camperland is now Blue Compass RV Surprise
- Tom’s Camperland is now Blue Compass RV Avondale
- Affinity RV is now Blue Compass RV Prescott
- Affinity RV is now Blue Compass RV Prescott Valley
- Tom’s Camperland is now Blue Compass RV Tucson
- Aloha RV is now Blue Compass RV Albuquerque
- Aloha RV is now Blue Compass RV Bernalillo
