Blue Compass RV has completed the rollout of the Blue Compass RV brand in Texas.
Blue Compass RV is now a leading RV retail brand in major RV markets across Texas including Dallas-Fort Worth, Houston, San Antonio, Austin, the Coastal Bend area, Beaumont, Tyler, and Lubbock.
“We are excited to complete the launch of the Blue Compass RV brand across our stores in Texas,” Blue Compass RV founder, President and CEO Jon Ferrando said. “This will position us to grow our customer base further in Texas, which is a very strong market for us and the largest RV market in the United States. The response to our new brand from customers, our associates and the local communities in Texas has been amazing.”
Blue Compass RV has stores concentrated in the top Texas markets. Texas has four markets in the top 20 in the U.S., based on 2022 retail registrations tracked by Statistical Surveys Inc.: Dallas/Fort Worth (No. 2), Houston (No. 3), Austin (No. 14) and San Antonio (No. 17).
Blue Compass RV has 17 stores across Texas and 11 stores are concentrated in these key top markets.
Ferrando said the final Texas store to be re-branded was the Lubbock, Texas, location.
“This has been a great store since our acquisition,” he wrote on LinkedIn, “offering brands like Grand Design RV Design, Jayco, Inc. and Tiffin Motorhomes The team was excited and the grand opening was a huge success.”
Texas dealerships receiving a full rebrand are:
- ExploreUSA RV Supercenter Alvin is now Blue Compass RV Houston
- ExploreUSA RV Supercenter Austin is now Blue Compass RV Austin
- ExploreUSA RV Supercenter Boerne is now Blue Compass RV Boerne
- ExploreUSA RV Supercenter Corpus Christi is now Blue Compass RV Corpus Christi
- ExploreUSA RV Supercenter Dallas is now Blue Compass RV Dallas
- ExploreUSA RV Supercenter Denton is now Blue Compass RV Denton
- ExploreUSA RV Supercenter Fort Worth is now Blue Compass RV Fort Worth
- ExploreUSA RV Supercenter Katy is now Blue Compass RV Katy
- ExploreUSA RV Supercenter Rockport is now Blue Compass RV Rockport
- ExploreUSA RV Supercenter San Antonio is now Blue Compass RV San Antonio
- ExploreUSA RV Supercenter Seguin is now Blue Compass RV Seguin
- ExploreUSA RV Supercenter Silsbee is now Blue Compass RV Beaumont North
- ExploreUSA RV Supercenter Tyler is now Blue Compass RV Tyler
- ExploreUSA RV Supercenter Beaumont is now Blue Compass RV Beaumont
- ExploreUSA RV Supercenter Canton is now Blue Compass RV Canton
- Pharr RVs Lubbock is now Blue Compass RV Lubbock
The updated branding in each dealership consists of the new blue-hued logo, featuring a sun-drenched landscape of mountains accessible by a road of possibilities – best seen through a vehicle purchased at a Blue Compass RV location. As consumers head to these locations, they will be treated to new signage, both in the facility and on the property, as well as an elevated experience that directly reflects the Blue Compass RV brand.