On the eve of the 10th anniversary of its operations in the United States, Brianza Plastica named a new president among three new hires.
James Witty, previously the company’s vice president of sales, was appointed president of Brianza USA Corp. Witty takes over from Filippo Milani, who led the U.S. division since its establishment in 2014.
According to Alberto Crippa, sales executive and board member of Brianza Plastica S.p.a.: “This is an important passing of the baton, which will take place with a view to maintaining continuity, capitalizing on the essential contributions made by Filippo Milani during his nine years of dedicated work, while simultaneously enhancing the great experience in the sector that James Witty will bring to our company.”
Brianza Plastica has more than 60 years of experience manufacturing fiberglass laminate products. In 2014, Brianza Plastica established its own subsidiary in the United States, Brianza U.S.A. Corp., in Elkhart, Indiana.
Brianza USA was established as a service, storage and distribution facility to serve the American market directly and locally under the competent and hands-on guidance of Milani. The overseas subsidiary experienced rapid growth in volume and warehouse size, leading to the relocation to larger premises.
Brianza Plastica hired new employees, Kolin Adams and Erik Rheinheimer, effective June 26. Adams will be the company’s territory sales manager and Rheinheimer will be the plant manager. In addition, Andrea Bollani will provide technical support from the company’s Italy office.
Witty has served numerous roles at Brianza, including brand manager/factory-direct representative and as director of sales.
“Throughout my professional career, I have been involved in sales, forecasting, business strategy, training as well as general management of sales and technical support,” Witty said. “Previously, I led a team that had unprecedented success. I believe that the key to a company’s success stems from the perfect combination of people, processes, products and services. And I was able to witness this synergy during my visit to Brianza Plastica in Italy.”
Witty said his first objective was to replicate the company’s success in Europe by building the strongest team in the RV industry.
“Throughout my career, I have been successful in introducing new products to the market, and I would like to do the same for Brianza USA,” he said. “Under my guidance, we will provide the RV industry with the best products, solutions and services. I believe in consistency, relationship building, and hard work, values that align perfectly with the goals of the parent company, which has built its reputation over 60 years based on high-quality products, attentiveness to customer needs and fostering enduring relationships.”
