Camping World opened the dealership’s first Grand Design RV exclusive store in Green Bay, Wisconsin.
The exclusive store also is Grand Design’s first. The opening comes as Grand Design expanded its brands from five to seven in the 2024 model year. The manufacturer introduced the Influence fifth wheel line and the Serenova luxury travel trailer at Elkhart Extravaganza.
The brands join the Transcend, Imagine and Reflection travel trailers, Reflection and Solitude fifth wheels and Momentum toy haulers in the manufacturer’s offerings.
Grand Design President and CEO Don Clark said: “We are excited to bring a Grand Design exclusive store to our customer community in a new and immersive way. At Grand Design, we have always been dedicated to innovation, quality and creating customers for life. We believe this new dealer platform reflects that commitment and positions us well for continued growth.”
The grand opening event took place Friday and Saturday. The event featured celebratory activities, promotions and opportunities for attendees to engage with key representatives from Grand Design and Camping World.
Marcus Lemonis, Camping World chairman and CEO, said: “Our collaboration with Grand Design represents a significant milestone in our journey to revolutionize the RV market. The Green Bay store embodies our shared commitment to excellence and our vision for the future. We are delighted to strengthen our alliance and introduce this first-of-its-kind RV retail experience in Wisconsin.”
Grand Design said the exclusive store will deliver a new RV customer experience standard. The store features a state-of-the-art service center, a comprehensive parts and accessories department and a Good Sam Business Center, offering Good Sam’s full product and service suite.
