Camping World Holdings, Inc. partnered with Authentic Brands Group (ABG), a global marketing and entertainment company, to launch a new line of towable and motorized RVs by outdoor brand Eddie Bauer.
The Eddie Bauer Edition RV line will be a Camping World exclusive in the U.S., featuring designer trends and innovations. Marcus Lemonis, Camping World chairman and CEO, said Eddie Bauer has shown leadership in outdoor gear and apparel for over a century.
“(W)e are excited about the launch of the new towable and motorized lines under such a strong brand,” Lemonis said. “The Eddie Bauer brand is synonymous with inspiring, empowering and enabling people to live their adventure and we believe this new line will upgrade the outdoor experience for the next generation of RVers.”
The Eddie Bauer Edition RVs will be available online at CampingWorld.com, GanderRV.com and retail locations nationwide. The companies estimate the RVs will launch in the third quarter and include several models of towable ultra-lite travel trailers, full-size travel trailers, mid-profile fifth wheels and Type A/B/C motorized units.
In addition, Camping World secured the rights to market various Eddie Bauer-branded items via its retail stores and websites. Product assortment includes outdoor gear, apparel, outerwear, camping accessories, outdoor furniture, bedding and pet accessories.
Richard Goldberg, ABG executive vice president of business development and owner of the Eddie Bauer brand, said the new offerings will reinforce the brand’s mission of outdoor access for all, and delivers on ABG’s core strategy.
