Camping World Holdings, Inc. launched a nationwide rollout of Design, DIY and Renovation Centers. The company said it will expand its offering to create a “Home on Wheels Improvement” department/category that enables every RVer in North America to access tools, resources and installation services to personalize their RV.
The Design, DIY and Renovation Centers will include bath, kitchen, flooring, furniture, mattresses, cabinets, countertops, lighting, bedding and appliances. In addition, a wide choice of SKUs from top brands such as kathy ireland, Thomasville and Nautica, with which Camping World has existing licensing agreements, will be offered.
“We are continually advancing our product categories to grow and maximize value for our customers and their specific needs,” company Chairman and CEO Marcus Lemonis said. “We successfully launched Design, DIY and Renovation Centers at seven locations earlier this year and based on the results and positive customer feedback, we are thrilled to expand the concept through our nationwide network of locations.”
Camping World said it will phase out certain product categories that do not meet internal margin and inventory turnover standards. The moves will create space for a high-demand, fast-growing product category, the company said.