The more customers use their RVs, the more likely they are to stay in RVing. Those of us in the industry who love and live for camping can consider it a given that once an RVer joins the RV lifestyle, they will always be an RVer. Unfortunately, statistics tell a different story.
There are numerous systems available for sales and follow-up, but when selecting the right tools, remember to use one that suits the task.
Are your customer management, desking and lending processes helping or hurting your dealership? Year-end is not just about winterizing RV units. This is the perfect time to identify outdated tech or underutilized tools that may be slowing things down.
Watching that scene unfold reminded me just how quickly an adventure can turn into a headache when things go wrong, and how critical it is for RV owners to have the right protection in place before they hit the road.
One obvious fact that stands out for me is that the end of 2024 and the beginning of 2025 marked the quarter-point of the new century.
Here are four key compliance rules to keep on your radar this summer, along with tech tips to help you stay in the clear.
Our industry is the result of centuries of visionary leadership, from early pioneers and national park advocates to the entrepreneurs and engineers who saw the potential for growth, progress and mobile freedom. Who were these people, I wondered.
The truth? Good employees are out there, but you have to pay them what they are worth without lighting your dealership’s bank account on fire.
The modern RV dealership landscape is undergoing a noticeable evolution. While a steadfast commitment to customer service and quality products remains important, the operational and financial intricacies behind the scenes are evolving at an accelerated pace.
I thought this might be a great time to retouch some concepts about what makes top performers perform at a high level today, regardless of what is happening around them.
As the RV market shifts and dealership margins tighten, one department remains a driving force behind profitability: Finance & Insurance.
The Finance and Insurance (F&I) department is often the most profitable segment of an RV dealership; yet, many dealers miss out on vital steps to maximize its full potential.
