OPINION: The Value of F&I in RV Ownership
April 1, 2025
The diversity in RV options means dealerships and F&I professionals must tailor their approach to each customer’s needs and expectations.
Opinions
OPINION: Maintaining Efficiency and Profitability in Your Parts Department
April 1, 2025
Optimizing an RV parts department’s efficiency is a key strategy for any dealership looking to enhance operations.
OPINION: Making Money With RV Warranties Without Losing Your Mind
April 1, 2025
I looked at him and gave him a challenge: When he got back to the dealership, check how much money in warranty claims was just sitting there.
OPINION: Guiding RV Dealerships Through Consumers’ Purchase Path
March 1, 2025
The consumer’s path to purchase has evolved rapidly thanks to the adoption of online tools, AI and shifts in post-pandemic consumer behavior.
OPINION: Sales Teams Execute to Their Understanding
March 1, 2025
People execute to their level of understanding. Foundations are not just base techniques and processes. Understanding why these were put in place in the first place is another foundation.
OPINION: Strategies for RV Service Department Growth
March 1, 2025
Make this the year you find what works for you. You can start by familiarizing yourself with the following proven strategies.
OPINION: RV Dealership Security and Fraud Prevention
February 1, 2025
A recent industry-wide survey shed light on RV dealers’ alarming gaps in security protocols and fraud awareness.
OPINION: Effective F&I Strategies for 2025
February 1, 2025
As we enter 2025, the RV industry is poised for a potential rebound after recently facing challenges. RV dealers and principals must prepare for a market shift.
OPINION: Recreating the ‘Wow’ Experience
February 1, 2025
Business owners and general managers planning a new showroom or retail space frequently ask, “How can I create a ‘Wow’ shopping experience for my customers?”
OPINION: Paying Regulators Later May Cost Much More
January 1, 2025
The Consumer Financial Protection Bureau (CFPB) has long required that institutions within its supervision or enforcement authority develop a compliance management system.
OPINION: What Do the Elections Mean for Taxes?
January 1, 2025
The economic uncertainty that characterized much of our post-pandemic landscape continued into 2023.
OPINION: Your 2025 Marketing Mission
January 1, 2025
To be successful in your marketing, you must plan for success. We are going to break this down into five sections.