OPINION: Leading Your F&I Team: A Guide for Dealership Success
May 1, 2025
One of the most common challenges dealers and GMs face is leading their F&I department without firsthand experience as a business manager.
Opinions
OPINION: 5 Ways to Navigate Today’s Market
May 1, 2025
Over the years, the names may change, but the marketing evolution has not. The strategy to address these conditions is the same, but today’s tools are much stronger and more effective than 25 years ago.
OPINION: Recalling the Basics of Merchandising
May 1, 2025
Among the most interesting aspects of my work is traveling to various destinations across the U.S. So far, I have visited 46 of the Lower 48 states and interacted with countless people.
OPINION: The Happiness Advantage in Leadership
May 1, 2025
For many, living on the road is not just a hobby—it is a lifestyle choice with unique challenges and opportunities. As a leader, the journey is the same—demanding adaptability, optimism and a capacity to reframe obstacles as growth moments.
OPINION: The Value of F&I in RV Ownership
April 1, 2025
The diversity in RV options means dealerships and F&I professionals must tailor their approach to each customer’s needs and expectations.
OPINION: Maintaining Efficiency and Profitability in Your Parts Department
April 1, 2025
Optimizing an RV parts department’s efficiency is a key strategy for any dealership looking to enhance operations.
OPINION: Making Money With RV Warranties Without Losing Your Mind
April 1, 2025
I looked at him and gave him a challenge: When he got back to the dealership, check how much money in warranty claims was just sitting there.
OPINION: Guiding RV Dealerships Through Consumers’ Purchase Path
March 1, 2025
The consumer’s path to purchase has evolved rapidly thanks to the adoption of online tools, AI and shifts in post-pandemic consumer behavior.
OPINION: Sales Teams Execute to Their Understanding
March 1, 2025
People execute to their level of understanding. Foundations are not just base techniques and processes. Understanding why these were put in place in the first place is another foundation.
OPINION: Strategies for RV Service Department Growth
March 1, 2025
Make this the year you find what works for you. You can start by familiarizing yourself with the following proven strategies.
OPINION: RV Dealership Security and Fraud Prevention
February 1, 2025
A recent industry-wide survey shed light on RV dealers’ alarming gaps in security protocols and fraud awareness.
OPINION: Effective F&I Strategies for 2025
February 1, 2025
As we enter 2025, the RV industry is poised for a potential rebound after recently facing challenges. RV dealers and principals must prepare for a market shift.