Lazydays Holdings, Inc. has purchased Dave’s Claremore RV in Oklahoma, a deal first announced in May. The dealership will remain at its current location at 24655 South Highway 66 in Claremore, Oklahoma.
“Lazydays prioritizes employee and customer satisfaction, just like the Pierce family. It was refreshing to find a corporation that does not have that ‘corporate’ feel or mentality,” Claremore RV President Stephanie Pierce said. “Lazydays understands that to have first-rate customer service, they must have the top team members working in their dealerships across the country. To achieve this, they maintain a culture that is fun and supportive for their team. These are the exact values the Pierce family prioritized for 40 years, and it is why the dealership has been successful. It makes us proud to know the legacy will continue, and even get better. We know our team and our customers are in great hands.”
In 1987, Dave and Gloria Pierce established Dave’s Claremore RV on Route 66. As the business grew, it moved in 2001 to a 50,000-square-foot facility on 19 acres. The Pierces’ daughter, Stephanie Pierce, took over as president in 2017.
Performance Brokerage Services helped the dealership find the perfect match for the sale, Pierce said.
“In Tulsa, Dave’s Claremore RV is as iconic as the Route 66 on which it resides. As a pioneer, Dave Pierce built a business that was years ahead of the RV industry. Stephanie Pierce has a genuine care for her people and her community that radiates throughout the dealership and among her family of team members,” said Director of the RV Division for Performance Brokerage Services Jesse Stopinsky. “It was an honor to have been entrusted by the Pierce family to manage the sale of their generational business and execute their exit strategy.”
