Dealers’ Outlook Positive, but Slumping

A picture of the Baird RVDA Dealer Survey Index for June 2021

Busy RV dealers maintain positive outlooks, according to the latest Baird RV Dealer Sentiment Index.

However, their positivity might be waning.

Baird reported dealers registered a 77 out of 100 on their outlook for current conditions. Dealers’ three- to five-year outlook registered a 59.

The current outlook is down from a 80 registered in April, the last month the index was released. It marks the second consecutive dip since a high-water mark of 81 registered in March.

The future outlook is down from a 60 in April and a 64 in March. The outlook is the lowest registered mark in more than five years, since a 56 was recorded in April 2016.

Conducted by Baird in partnership with RVDA, the index highlights dealer sentiment on current and future industry states.

RVDA is dedicated to advancing RV dealers’ interests through education, member services, industry leadership, and market expansion programs that promote the increased sale and use of RVs and enhance the positive image of the RV experience.  RVDA is based in Fairfax, Virginia. For more information on RVDA, visit

Baird is a privately held financial services firm with a history of serving partners since 1919. Its broad equity research coverage includes the RV, marine, and powersports industries, with an emphasis on understanding the entire RV ecosystem.

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