Dixie RV SuperStores announced Dec. 31 that the company will now be known as Great American RV SuperStores.
Business owners, management, locations and staff will remain the same, the company stated, but will introduce an updated tagline that reads, “Making memories one weekend at a time.”
“We have been dreaming of a brand that reflects all aspects of our company and we believe we have accomplished that,” Great American RV SuperStores CEO Greg Lala stated. “It is a change that will represent who we are and our commitment to our business.”
Great American RV SuperStores, which carries more than 50 brands, is a member of the Priority RV Network.
“Our commitment to our people, our commitment to customer service, our underlying effort to create a great environment and our dedication of being a family-owned business have been our guiding principles,” President and Chief Operating Officer Stephen Guidry stated. “We love serving an industry that is referred to as a great American pastime. It made perfect sense to rebrand our dealership as Great American RV SuperStores.”