Entegra Coach has refreshed its brand logo in conjunction with the 2023 model year launch. The manufacturer previewed the logo at Entegra Coach’s owner group Homecoming event in mid-May.
Since Entegra Coach was founded in 2008, the company has continuously progressed, Entegra Coach said. As the products evolve, it is equally important that other areas of the brand follow suit, the company said.
“Entegra Coach is a premium product that warrants superior branding,” said Trey Miller, Entegra Coach VP of marketing. “It is important for our identity to evolve along with our motorhomes, and while our former icon was fitting when it debuted 14 years ago, it was in need of a refresh.”
According to Entegra Coach, one of the most iconic features on an Entegra Coach diesel pusher is its “C-light” headlights. Integrating this element into the new logo was essential the company said.
The logo also provides a way for owners to come together and form the C-light icon with their hands in a similar fashion to the popular “heart hands,” Entegra Coach said.
“We provided a preview of the new logo during Entegra Coach Homecoming the week of May 16 and the response was overwhelmingly positive,” Entegra Coach President Ken Walters said. “Seeing hundreds of owners making the new icon with their hands or along with their friends really solidified that this was a great move for the brand.”
Beginning June 1, the logo will begin to be integrated into all assets and mediums in a phased running change, the company said.
Entegra Coach, a Jayco, Inc. division, is headquartered in Middlebury, Indiana. Entegra Coach manufactures and markets luxury Type A, B and C motorhomes.
