Roadmaster shared a video breakdown of its BlackHawk 2 All Terrain Tow Bar this week as part of its new campaign to meet RV market customers where they are online.
The RV hitch and towing company has posted three videos in its new online advertising series so far, and plans to continue producing similar content in the near future. Roadmaster highlighted its Falcoln All Terrain Tow Bar first, followed by its Stowmaster Tow Bar last week.
Roadmaster Vice President David Robinson said he hopes the videos allow Roadmaster to expand its limited online advertising and reach a new audience.
“We’ve recognized that as younger people are getting into the RV market, they’re much more focused on the internet, and are interested in watching and viewing,” Robinson said.
He said the company is working to build up an online base of advertisements it can easily circulate to web-based customers and distributor partners. Robinson said Roadmaster sells the majority of its products through distributors.
Robinson said this style of video advertising is new for Roadmaster, and that the company traditionally relied more on word of mouth and community marketing. He said he’s enjoyed helping the 50-yaer-old company develop strategies like this to complement its already-established marketing network.
“Most of our products are not sold by ads or marketing, but by people out there in the RV parks and communities,” Robinson said. “We’re often not the first tow bar bought, but the second.”
Roadmaster is celebrating its 50th anniversary as an RV and trailer hitch supplier this year. Jerry Edwards founded the company in 1970 with little more than his drive and a vision, Robinson said, and grew the company to what it is today.
“Jerry is still probably the hardest working person at the company,” Robinson said. “He’s lucky to love what he does. For him it’s not work, it’s a joy.”
