It seems the presence of Artificial Intelligence (AI) in business management is not going away any time soon and is likely to only grow in the coming years. The RV industry, and RV dealerships especially, are no exception.
AI is beginning to change the way businesses interact with customers. AI-driven Digital Voice Assistants (DVA), data gathering tools, training programs and call analytics are being implemented in dealerships across the world.
U.S.-based technology company CallRevu processes and analyses a quarter of a billion calls each year, and the vast majority of those are customer calls to auto and RV dealerships.
CallRevu CEO Ben Chodor said the company was started in 2007 by an auto dealer in Towsend, Maryland who began recording his customer service calls to better understand the communication between his team and his customers.
“He would play them back in his office, and realize they’re not so good,” Chodor said. “That’s really how this business got started, because one dealer saw a problem.”
Now, Chodor said, roughly 6,000 of the approximately 17,000 auto dealerships across the country are using CallRevu.
Some of the AI-powered services CallRevu offers include call tracking and analytics, digital number insertion, reputation management, customizable training tools and digital receptionist DylanAI.
The DylanAI was named after CallRevu’s CFO’s daughter. The company calls it operational intelligence inside your phone system. It recognizes callers, understands dealership workflows and tracks availability in real time.
Chordor said many consumers do their product research and shopping during non-business hours.
“I want to deal with the human, but it’s eight o’clock at night and the dealership is closed,” Chodor said. “Why shouldn’t I be able to schedule either an appointment to come in and look at an RV or schedule a service appointment?”
Chodor said DylanAI ensures no calls end up in voicemail and that people can schedule service appointments even when the store is closed.
“I don’t think anyone’s going to spend the money they’re going to spend on an RV and not either come into the showroom or talk to someone on the phone before they do,” Chodor said. “When they call, you have to handle it really well, because the goal is to get them into the showroom … and then the potential of getting to a sale goes way up.”
Dylan AI can help prevent missed opportunities and the company’s call tracking and data analysis may help show holes in customer services strategies. CallRevu said its customizable Test Track training software helps dealerships close those holes.
Chodor said Test Track allows dealerships to create unique sales situations and train employees to hit exact sales points as many times as they would like.
“It is that sort of Malcolm Gladwell, 10,000 hours, or Michael Jordan shooting 10,000 free throws,” Chodor said. “If I want to practice, let me practice. Test Track allows you to practice over and over again.”
Dealers can upload their own training manuals and best practices to the system and have a fully functional training course ready within minutes, according to Chodor.
Entering the RV Market
While CallRevu’s foundation and roots are in automotive dealerships, Chodor said the company knows it can apply its expertise to help RV dealers gain and retain customers.
“We built the ideal technology for, and we’re staying in, what we know,” Chodor said. “It’s not like we’re going into home improvement or legal or health care. We understand the importance of every dealership interaction.”
Chodor said it was the company’s auto dealer clients that sparked CallRevu’s interest in the RV space.
“Some dealers might own 50 rooftops in traditional auto, but there’s a possibility that dealer owns an RV dealership,” Chodor said. “There’s a possibility that you own other types of dealerships as well, and those dealers always used our technology across the board.”
Working with those dealers who were using the software in both their auto and RV dealerships over the past two years was CallRevu’s entry into the RV market.
Near the end of 2025, the company began seriously looking at how to best serve its RV dealers. In 2026, CallRevu dedicated a team to doing just that.
“We have a dedicated development team on it,” Chodor said. “Products, people, sales and support … because we know it is the same type of industry [as auto], but it is not the same industry. You cannot be in part time. You have to be in full time, and we are fully dedicated to it.”
Interested dealers can contact CallRevu at (833) 506-4220 to set up a trail, a test run or a demo of the technology.
“We’re super collaborative. Just reach out and take a look at it, see what the technology can do,” Chodor said. “Hopefully we help you see some blind spots, or even better, maybe just reemphasizes just how good you are doing what you’re doing.”
