EXCLUSIVE: Supplier Website Makeover

A picture of fingers typing on a laptop.

Yellow phonebooks were placed in almost every home. Anyone could access business and consumer lists on the mustard-colored paper. Businesses sent out paper brochures to convey who they were.

Today, the internet grants consumers access to a plethora of information. With new boundaries, businesses strive to invest in the space where consumers can find out the most about them.

Auto Motion Shade transitioned its website away from what company Managing Director and co-owner Christian Knapp described as an online brochure. Just like phonebooks were stacked with information, Auto Motion Shade’s new website is packed with information and resources for RV OEMs.

Knapp said the company wanted to increase consumer’s online engagement interactively. Overall, the company wanted the consumer to have an easy experience.

The supplier spent nine months crafting and testing the new site. The website launched in January and provides information on all eight segments the supplier engages.

The product pages include a filter for consumers to find exactly what they are seeking. The applications section lists the company’s eight target segments for customers to find their area. Target segments include RVs, agricultural vehicles, coaches, trains, transit vehicles, trucks, limousines and mini buses and construction equipment.

Team member information, locations and mission statements have all been added or updated. The resources tab includes sections customers can visit for issues they may be having with products.

“When people want to find something,” Knapp said, “it is much easier.”

To view the new site, click here.

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