The RV marketplace Outdoorsy began the pandemic like many other travel-focused companies, Forbes reported. It was watching cancellations pile up.
“April 1 — our lowest bookings day on record — was our worst nightmare,” Jen Young, 47, the company’s cofounder and chief marketing officer, told the magazine.
As Americans realized RVs, motorhomes and camper vans could solve “socially-distanced travel,” Young and her co-founder, Jeff Cavins, focused on search engine optimization. During the “summer of the RV,” Outdoorsy rose to the top of Google’s search results, logging more than 3.5 million visits to its website in June, more than double its traffic in June 2019.
These clicks translated into a booking per minute, and Forbes expects the company’s sales 2020 sales to reach $62 million this year, up from last year’s $38 million.
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