Furrion, a subsidiary of Lippert Components, Inc., partnered with ProSource.
ProSource is a cooperative, member-governed, not-for-profit buying group representing audiovisual integrators and specialty retailers. According to ProSource, the company is the largest specialty and consumer electronics merchandising group in the U.S., which gives the company negotiating power.
“Furrion is building a reputation for superior build quality, durability and performance in the outdoor TV and audio categories, making it one of the fastest-growing brands in the outdoor living space,” said Jim Kozicki, ProSource vice president of business development. “ProSource is happy to announce this partnership for 2023, and we look forward to a successful future together.”
Furrion’s new partnership with ProSource represents a continued commitment to consumer electronics retailers and customer installation audio/visual dealers while further strengthening domestic sales, the company said.
“We are excited to partner with such a well-known and respected organization in the specialty retailer and integrator space,” Furrion National Sales Manager Aaron Mellow said. “Working with ProSource’s expansive network of dealers will put Furrion’s outdoor living products in front of the right audiences and will help expand the brand into a household name.”
For additional information about ProSource, click here.
