Go RVing is teaming with Metro Goldwyn Mayer (MGM) to promote Addams Family 2, available in-theaters and via at-home viewing beginning Oct. 1. The animated film will feature the Addams family taking a cross-country trip by RV.
To promote the film, Go RVing crated a commercial during a meet-up of real RVers who served as the actors in the production along with their own RVs.
Go RVing said it worked with the RVers to create the performance in an idyllic, desolate location in Firehole, Wyoming. The RVs were lined up as an orchestra and used as instruments to recreate the famous “Snap Snap” Addams Family theme song.
Real RV owners brought the song to life and were captured making the sounds by using their RV horns, doors slamming, ice cubes falling, microwaves, playing games, bike bells, grills, cabinets and more.
“The mastermind conducting our amazing RV orchestra is none other than Thing,” Go RVing stated, “who is seen frantically waving around his baton.”
Thirty and 15 second versions of the commercial are airing through the end of October across multiple sports and cable networks, including: ESPN, Big Ten Network, MLB Network, Turner Sports, TBS, Comedy Central, Turner FEB, Tru TV, A&E, SyFy, TV Land, Paramount, TNT, FYI, Outside TV, Discovery Premiere, Discovery FEP and Cadent.
Digital versions will also begin airing on YouTube and social media including Go RVing. Go RVing said it would create a Tik Tok challenge to the RV community to recreate a sequence of the “Snap Snap” song and for versions of the spot to air until the end of October.
More information about the movie can be found on the Go RVing website, including the full 60-second version of the ad, character quotes about the RV trip, and a deeper look at the haunted Addams Family camper.
