The latest Go RVing Monthly Trends Report detailed the differences in consumers’ views about setting personal goals for the year.
On one side, Go RVing cited evidence of consumers taking a businesslike approach to their personal goals. Consumers might use professional language or create strict timeframes for accomplishing their goals.
On another side, Go RVing noted an ongoing shift to “soft” New Year priorities. Go RVing said these consumers are prioritizing wellness and joy as goals over productivity and optimization.
The report cited a Forbes study finding 36% of Americans making resolutions to improve their mental health. Nearly half (49%) of Americans who make New Year’s resolutions plan on using resources such as apps as accountability tools, the report said.
“This evolving dichotomy highlights how different consumers might approach RVing in the new year,” Go RVing said. “While some might prefer to hit the road with a meticulous itinerary, others might approach their outdoor adventures with a more flexible mindset. Get to know your consumers and their approach to RVing to help them discover the kind of RV best suited to their lifestyle.”