Go RVing unveiled its new limited series last week debuting videos the company stated are “substantially different” than a typical RV walkthrough recorded by a dealership.
The campaign’s “6 Things I Love About My RV” series is in partnership with Jeremy Puglisi of The RV Atlas, which visits a different owner in each episode to highlight aspects people love about their units.
“While [the series] is humorous, it also focuses on the best modern RV features and how they help make today’s units comfortable, convenient and ready for adventure,” Go RVing stated.
Each feature discussed is based on real RV owners’ authentic experiences. Many owned other RVs in the past, and chose the highlighted RV because it meets a need that they did not previously have, or additional features they realized they wanted after experiencing multiple RV trips.
RV demand remains high after interest surge in 2020, Go RVing stated, but many first-timers are looking for guidance on different units and features. The series is highlighting a variety of RV unit types and owners representing different age groups, life stages and backgrounds.
Puglisi will work with owners to showcase exterior and interior features, traditional RV features such as bunkhouses and residential kitchens, in addition to new technology and features such as solar and auto-leveling systems. His stated goal is to share the “joy, energy and enthusiasm” that real owners have for the RV lifestyle by including discussions around favorite trips, destinations and memories.
Upcoming episodes will highlight a teardrop, travel trailer, park model, expandable, pop-up and motorized unit. Go RVing aims to provide new RVers with a glimpse into unit types they may not have considered, the company stated, including insights into things they should consider when making their first purchase.
The series will available on Go RVing’s YouTube channel, social media channels and on Instagram TV. The first full episode can be viewed here. The second episode was released June 23.
