With the winter holiday just around the corner, Go RVing said consumers are seeking gifts such as an aftermarket upgrade, a new accessory or an RV trip.
Go RVing said the majority of shoppers start their holiday shopping this month, with 23% starting in November.
Go RVing said the RV industry can promote its products, especially aftermarket products and RV accessories, to its audience this holiday season by using marketing strategies that align with current shopping trends.
According to a survey conducted by Critical Mass Insights, 60% of participants planned to start holiday shopping in October or November. Nine in 10 agreed they would like to make big holiday purchases before tariffs raise prices.
Go RVing said the data shows that consumers are starting their purchasing research earlier and their spending is not necessarily slowing down.
According to Critical Mass Insights’ survey, 43% of participants said a personal recommendation from a family member or friend was most likely to influence someone to shop at a new location. Nine in 10 shoppers say they tell friends and family about great deals after hearing radio or podcast ads.
Mobile commerce is expected to account for 56.5% of U.S. holiday eCommerce sales and 11.5% of total holiday season sales this year. Half of shoppers say that AI tools like chatbots and gift guides would improve their holiday shopping.
Go RVing said industry members can build mobile-optimized campaigns to deliver engaging, personalized ad experiences. Go RVing said such campaigns should cross channels—from in-app to mobile web—to capture attention and drive conversions.
Marketers can stay agile by using display ads to promote flash sales to price-sensitive customers. During the holidays, shoppers may start online, but many still hit local stores to find gifts.
Digital out-of-home advertisements enable businesses to capture attention in high-traffic locations. The strategy can be used to promote nearby store locations, seasonal deals or exclusive in-store offers.
Go RVing said industry members should now share products with relevant journalists crafting holiday gift guides.
Another way to get products into gift guides is to subscribe to relevant newsletters that accept gift guide pitches, including Joni Sweet, Rachel Cavanaugh and Qwoted.
