Go RVing released its July monthly trends report, including details on supply chains, flexible work schedules and accessibility outdoors.
Go RVing cited reports finding most consumers having experienced supply-chain issues, but only 20% of brands acknowledged the issue to consumer. A third of consumers said they stopped buying from a brand because of supply shortages, Go RVing said. Nearly half of small/medium businesses had a vendor drop because of concerns about the businesses’ size, Go RVing said.
“The RVing industry is experiencing supply-chain issues just like everyone else,” Go RVing said. “If we are transparent about them in a timely manner, we can inspire customer loyalty and a sense of trust towards our brand.”
Another trends report section cited data revealing workers and travelers’ preference for a flexible work schedule. Go RVing cited reports that 41% of new employees have flexible schedules and more than half of travelers factor in remote work to their vacation planning.
“More flexible schedules have led to more people buying RVs for longer vacations they combine with work,” Go RVing said. “As more workers push for flexible and remote schedles, they’ll start looking into RVs and campgrounds with amenities such as Wi-Fi.”
Finally, Go RVing mentioned Outrider USA, a company that designed a light 4×4 to help people with disabilities experience the outdoors.
“For the outdoors to become more inclusive, the RV industry must make it more accessible,” Go RVing said. “By improving accessibility features in new RVs, creating guides/itineraries written for people with disabilities in mind, and building more accessible trails, ramps and campgrounds, the world of RVing can be opened up to more people than ever before.”
