Go RVing’s experiential event kicked off the 2021 season last weekend after more than 15 months since its last rendition due to COVID-19 restrictions.
The company stated its experiential events are a core part of campaign efforts to expose “wider, diverse audiences” to RVing and an outdoor lifestyle. Activities include a mix of family-focused fairs, outdoor and sporting events, music and multicultural festivals.
Last weekend, nearly 2,000 athletes and 20,000 spectators filled the streets in Vail, Colorado, where Go RVing sponsored games including whitewater competitions, mountain biking, fishing, trail running, disc golf and a photography competition. The events were pared down this year with virtual plans, until two months ago, when Colorado lifted its Covid-related bans.
“The ‘Go Pro Mountain Games’ are a perfect fit for the Go RVing brand. Outdoor enthusiasts play a large role in our high value audience segment and RVs make a great basecamp for any adventure” RVIA VP of Brand Marketing Karen Redfern said. “While Go RVing did not have RVs on site for hands on experiences, our custom video content was shared with fans through a variety of channels, including emails blasts, podcasts and livestreams from the games. The decision to go live and allow sponsor exhibits came too close to game time for us to participate this year, but we will be back with full participation and displays next year.”
The GoPro Mountain Games served as the “epicenter” of global mountain culture and adventure sports for nearly 20 years, Go RVing stated. The company has been increasingly involved with the event for nearly a decade.
Across the country in Myrtle Beach, South Carolina, the Go RVing team debuted RVs at the Carolina Country Music Festival. In addition to live music, attendees were able to tour units during the festival. Nearly 3,000 people toured the RVs, provided by Campers Inn RV, and nearly 780 people provided information by entering to win a Dometic cooler.
“Go RVing’s experiential events add an important effort to expose diverse audiences to RVing and an active outdoor lifestyle in an unexpected setting,” the group stated. “Go RVing has finalized the 2021 events list. Due to later start than normal, there are 11 more events on the calendar to include the categories of fairs and festival, sports, music and multi-cultural event.”
The company noted manufacturers or dealerships interested in providing RVs for upcoming events should contact Dana DelVecchio at [email protected].
