Go RVing said it generated significant media buzz at the Florida RV SuperShow in Tampa, reaching a combined audience of millions of consumers nationwide.
The on-site media tour aimed to excite families about RV travel during America’s 250th birthday year with its own RV-2-50 initiative. The tour drove awareness and attendance for RV shows across the country.
As part of the effort, Go RVing facilitated a dozen local television segments in major markets including Atlanta, Albany, New York, Boston, Indianapolis, Knoxville, Tennessee, Sacramento, Seattle, Waco, Texas, and Youngstown, Ohio, airing on FOX-, CBS- and NBC-affiliated stations.
Go RVing said the segments highlighted the hundreds of RV shows scheduled nationwide over the next three months, offering viewers tips on attending their local event. The segments showcased why the industry believes RVing is one of the most affordable and flexible ways to travel.
The media campaign, Go RVing said, was designed to inspire consumers to explore the possibilities of RV ownership and experience the RV lifestyle firsthand. By showcasing the wide variety of RVs available and emphasizing the freedom of road travel, Go RVing said it encouraged viewers to visit a local RV show and find the right RV for an adventure.
RVIA Senior Director of Public Relations and Communications Monika Geraci said the association is proud of the conversations it sparked around the Florida RV SuperShow.
“Reaching millions of viewers through trusted local news outlets and on YouTube,” she said, “helps keep RVing top of mind and supports strong attendance at RV shows this winter.”
