The latest Go RVing Trends Report found experiential events are a growing strategy for connecting dealers with prospective RVers.
Experiential marketing occurs when businesses create a consumer experience rather than reaching a consumer through traditional marketing methods.
“Rather than running a commercial spot or promoting an ad that targets a passive audience,” Go RVing said, “brands can use experiential event marketing to give willing customers a chance to be actively involved with the brand and its identity.”
The report said nine out of 10 consumers are more inclined to buy from a brand after participating in their experiential marketing campaign.
Go RVing’s 2025 experiential events included air shows, festivals, art shows, state fairs, a celebrity golf tournament and college football games. Each event included RVs for fans and participants to tour.
A total of 65,149 individuals toured the RVs, and hundreds of thousands more saw RVs at Go RVing’s experiential events.
Go RVing said brands should encourage consumers to drive an RV for a lap, park the vehicle or even set up features such as the awning or slide outs.
The report recommends organizers sponsor a few current customers to take a branded road trip.
“Prospective customers could follow the journey via social media, connecting RVing with inspirational travel goals,” Go RVing said. “Creating positive experiences provides customers with a compelling introduction to the RV lifestyle and inspires them to explore it further. This makes experiential events a worthwhile investment and helps increase your brand’s visibility among potential buyers.”
