Go RVing’s November Trends Report highlighted responsible travel’s importance to brands.
Go RVing said as environmental consciousness and outdoor tourism has grown, brands have opportunities to safeguard ecosystems while boosting economies.
Go RVing cited three data points industry participants should know:
- Outdoor travelers’ overnight national park stays increased 65% from 2020 to 2022.
- Google reported a 300% increase in searches for “responsible travel” over the past five years.
- According to a survey cited by Go RVing, 80% of U.S. travelers believe everyone is obligated to contribute to environmental responsibility.
Go RVing reported brands enacting sustainability goals such as net zero emissions achievement and eco-friendly material use. Brands also are emphasizing responsible travel commitments through social media tips emphasizing nature connections, restoration and preservation activities.
“Successful brands remain culturally relevant by promptly integrating current trends into their product and brand messaging,” Go RVing said. “Keeping an eye on emerging social media microtrends, and acting fast on cultural moments and conversations in a relevant way before they peak in popularity, can help brands cut through the clutter.”
