Hot Shot’s Secret Receives Performance Award

Left to right: Circana President of General Merchandise, Ian Hamilton; Circana Executive Director, Client Development Charles Osborn; Circana Senior Manager II, Client Sales and Insights, Nina Puma; Lubrication Specialties President Brett Tennar; Hot Shot’s Secret Brand Manager Josh Steinmetz.

Hot Shot’s Secret was awarded for its dollar share growth at the seventh annual Automotive Aftermarkets Product Expo.

Circana presented the award and recognized Hot Shot’s Secret as the 2025 top performer in the performance chemical category.

The company said Circana utilizes technology, AI and data to track the fastest-moving retail consumer goods from companies with at least $25 million in sales.

Hot Shot’s Secret Brand Manager Josh Steinmetz said awards were given in the accessories and appearance, chemicals, additives and fluids, maintenance and repair, tires and e-commerce categories.

Steinmetz said the achievement was not possible with support from loyal dealers and consumers.

Hot Shot’s Secret Lubrication Specialties President Brett Tennar said the company’s products resolve specific issues, make equipment last longer and improve mileage or efficiency.

“We first test in our world-class R&D lab and through independent third parties before testing on the track or off-road for real-world results,” Tennar said. “There is a reason why our products consistently get stellar reviews.”

Hot Shot’s Secret RV products include gasoline and diesel fuel additives, engine oil additives, transmission additives, antifreeze/coolants and slide-out lubricant.

For more, visit HotShotSecret.com or call 800-341-6516.

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