Igloo released the company’s first Playmate cooler Collegiate Series. The brand partnered with 13 top U.S. universities on team-branded Playmate Elite coolers.
“Our coolers have been vital among athletes and fans for decades, so it endlessly excites us to expand our sports partnership portfolio with 13 fan-favorite university teams,” said Adrienne Berkes, VP of marketing at Igloo. “Our school-branded Collegiate Series of Playmate coolers is the first release within the new collection and perfect for anyone who loves to rep their college pride with chilled refreshments in hand.”
Igloo designed the collegiate collection with students, alumni and superfans in mind by incorporating custom college team-inspired artwork, including the school’s colors and marks across the front and back panels of the Playmate cooler’s iconic tent top and a base in a corresponding color. The 16-quart Playmate Elite fits up to 30 standard 12-ounce cans.
Igloo’s officially licensed coolers include 13 top college brands:
- Auburn University
- Louisiana State University
- Michigan State University
- Texas A&M University
- The Ohio State University
- The University of Alabama
- The University of Oklahoma
- University of Florida
- University of Georgia
- University of Michigan
- University of Southern California
- University of Tennessee
- University of Texas
Igloo’s Collegiate Series will deliver new product releases throughout 2023, including school-branded KoolTunes coolers with built-in wireless speakers and a drinkware collection.