Independence RV President Discusses Sale

A picture of Independence RV in Winter Garden, Florida.

Independence RV President Ronnie Jordan shared insights on his company’s sale to General RV, a deal announced in December. The acquisition closed this week.

Jordan founded Independence RV in 1985 at a 1-acre leased facility in Orlando, Florida. Four years later, Jordan relocated to Winter Garden, where the store currently operates.

Independence RV is Central Florida’s only authorized Newmar dealer and factory service center and has become one of the top Newmar dealerships in the nation. For 16 years, Independence RV was the Mahlon Miller Service Excellence Award recipient, achieving above 95% customer approval in post-service customer surveys. The company won Newmar’s Diamond Award since its inception in 2019.

Jordan began the sale process by contacting Performance Brokerage Services and Director of the RV Division Jesse Stopnitzky. A friend advised Jordan to work with the company to sell.

“This was a great decision,” Jordan said. “Jesse was the glue that held the transaction together from beginning to end. We laid out the guidelines of the type of buyer we would like to take over our 38-year-old highly awarded store and that is exactly who he brought to the table.”

Jordan said General RV was the right buyer and he was able to sell the dealership for the price he wanted.

He said, “I could not ask for more.”

Over the last five years, Performance Brokerage Services has advised on the sale of over 300 dealerships, making it the highest-volume dealership brokerage firm in North America. Jon Couwenberg, partner, joined Stopnitzky as the exclusive advisors on the sale.

Stopnitzky said, “For nearly four decades, the Jordan family delivered on their commitment to excellence, earning countless awards and recognitions as one of the nation’s leading Newmar dealers. We are honored to have been entrusted by the Jordan family to manage this lifetime milestone and ensure their best interests were protected through the complex selling process.”

Stopnitzky said the acquisition was quickly completed and without delays. He credited all parties for their professionalism and sincerity in the process.

“We wish Ronnie & Julie Jordan the enjoyable retirement they deserve,” he said, “and wish General RV tremendous success with the acquisition.”

Loren Baidas, CEO of General RV Center, stated, “We have a great relationship with Jesse Stopnitzky at Performance Brokerage Services. We’ve completed two deals with him, and he’s managed both transactions at a high level. From matching the right buyer and seller to navigating the unique challenges of each deal, he’s a true professional and we enjoy working with him. Most importantly, he’s honest and has integrity. He’s the kind of person we want to work with.”

Independence RV will remain at its current location, 12705 West Colonial Drive in Winter Garden.

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