In collaboration with The National RV Training Academy (NRVTA), Jayco’s Highland Ridge and Starcraft RV launched a training video series to educate consumers about their RVs’ operations.
“We initially launched the training program on our Jayco towable products, and the response was amazing,” said Trey Miller, vice president of marketing for the Jayco Family of Companies. “In the first month after releasing the program, nearly 1,500 owners had completed the full video curriculum, so we are obviously thrilled to now release the Starcraft and Highland Ridge Universities.”
In 2022, Tony Flammia, NRVTA’s director of sales and marketing, Todd Henson, director of education and lead technical instructor, visited Jayco’s Middlebury, Indiana, campus with a film crew. The group filmed over 70 walk-through style training videos, focused on specific components and systems used in Highland Ridge and Starcraft RVs. The videos were paired with existing videos on exclusive systems—such as TravelLINK, which is used on select models—to create a full curriculum. The training is housed in an online learning management system and available for free to current or potential RV owners.
Miller said consumers are excited to pick up new RVs but sometimes can be overwhelmed by information presented in a walkthrough.
“It can be easy for them to forget some important instructions,” Miller said. “By making the videos readily available online from the manufacturer, customers have a way to review features and information whenever it is convenient for them, with peace of mind in the content.”
As owners become comfortable with the curriculum, a higher learning level is available with more detailed and technical information about the RV systems. The second learning level is offered via NRVTA’s home-study RV TechCourse at a discounted rate for Starcraft or Highland Ridge owners.
To learn more about the Jayco, Starcraft and Highland Ridge RV Universities and enroll free of charge, click here.