JR Products launched a new dealership loyalty program this week called JR Products Rolling Rewards.
The company announced the new rewards initiative Tuesday, July 14, after developing the new loyalty program over the past few months. According to JR Products, the program is designed to reward JR Products retailers and is branded as “the First Hardware Rewards Program in the Industry.”
To qualify, a dealership needs to have the JR Products ‘Hardware Express’ or ‘Hardware Full’ Plan-o-gram in their dealership. Dealers will earn points in return for supporting those plan-o-grams, and rewards points can then be used in three ways:
First, a dealership can use its points for free merchandise in the Rolling Reward Booklet. Items include a Keurig, designer handbag, patio furniture and a seven-foot inflatable water slide. Dealers can also choose free JR Products Hardware to sell in their stores. Points for free JR Product Hardware can be used at any time. The final option is for dealers to turn their points into donations for popular charities across the country. With the donation option, JR Products will also match any donation to Make a Wish, K9’s for Warriors, American Cancer Society, Autism Speaks, Wounded Warriors, St. Jude, Toys for Tots, Feeding America, Mental Health America or the Humane Society.
“Our dealer network is the cornerstone of our success,” JR Products President Brian Roba said. “For 50 years they have supported us, our products and our programs. As a way to say thank you, we are excited to announce the launch of the JR Products Rolling Rewards program. It is a way for us to give something back to our customers with nothing more than simply remaining loyal to our products and programs. You can sign up for free on our website and start earning points today.”
Along with the new dealership loyalty program, JR Products also recently launched a dealer portal. Any dealership that stocks and sells JR Products can go to https://jrproducts.net/register and create a personalized login. This login will serve as a Rolling Reward account and give dealers information on selling JR Products.
This new portal is launching in multiple phases. Each phase will include additional and more enhanced features to better assist, equip and educate customers. The initial phase will include some key components like a new product information, descriptions and images. JR Products announced that this will allow dealerships to educate themselves quickly and easily on the new products. This feature will also provide them with the information they need to upload the product to their website.
The first phase of the Dealer Portal will include a new Dealer Marketing Ad section. This will include social media ads for Facebook, Instagram and Twitter. Many of these ads will focus on JR Products Hardware, Seasonal Ads and Holiday ads.
JR Products is encouraging dealers to head to the website and sign up for their login. They can also reach out to their sales rep for more information on the Rolling Rewards Program, and to obtain their Dealer Portal login.