Keystone RV launched the company’s next step in digital transformation with a new consumer-facing website.
KeystoneRV.com uses the product information engine developed for IGNITE Sales, the company’s dealer training and reward program that was unveiled in September this year.
“Pre-pandemic research made it clear that Keystone’s website is a critical part of the purchasing process, and that both shoppers and owners expected more from that experience than is typical in the RV industry,” President and CEO Jeff Runels stated. “We never could have imagined how important this initiative would be now that it is more of a challenge for customers to get out to retail locations.”
Keystone established two goals in the site’s design. One goal was including a new filtering system that allows shoppers to select brands, specs and features used to target Keystone products that meet those criteria. The second goal was adding a first-time buyers’ guide for the ability to compare models across product lines, with greater access to Keystone’s shop-at-home team.
A “Get Matched” quiz, which helps buyers find an RV, will be added later this year. The company said owners will find a growing how-to content library and other resources to maintain their vehicle.
The company will add additional website functionality through Q1.
