KOA Awards Indicate Camping ‘Can Weather Economic Uncertainty’

A picture of Darin Uselman, KOA COO
Darrin Uselman

Franchise Business Review recognized KOA with two awards: 2023 Top Recession-Proof Franchise and Top Franchise for Women. According to KOA, the company was the only hospitality provider included on the awards list.

According to KOA’s 2023 North American Camping and Outdoor Hospitality Report, 92 million U.S. households identify as campers. Even amid economic headwinds, half of the consumers who camp say that camping offers a more cost-friendly way to travel during a downturn, and 38% say they will continue to camp even if the economy worsens.

“Campground success and satisfaction has been central to our business since we began franchising campgrounds nearly 60 years ago,” said Darrin Uselman, chief operations officer of Kampgrounds of America, Inc. “This recognition shows that weA picture of KOA Campground sign with a mountain in the background are continuing to achieve that goal while offering an opportunity that can weather economic uncertainty.”

Franchise Business Review is a research firm that performs independent franchisee satisfaction surveys. The firm analyzed data from over 36,400 franchise owners from over 365 brands.

The firm chose KOA as a Top Franchise for Women based on a survey of 8,100 female franchise owners. Only 48 franchises made the final list. According to Franchise Business Review, women own 32% of all franchises and are more satisfied than men with franchise ownership.

“We take pride in supporting entrepreneurship across diverse backgrounds,” Uselman said. “There is opportunity here for everyone.”

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