Kampgrounds of America’s (KOA) latest monthly report found more than half of 2023 consumers who camp have booked 2024 camping plans.
KOA’s October Monthly Research Report found 51% of 2023 consumers who camp have at least one 2024 trip book. Even more, 58%, said their 2023 camping trips have exceeded expectations.
Whitney Scott, KOA’s senior vice president of strategy, said, “Our data not only shows how dedicated campers are to this mode of travel, but how it is providing them a rewarding travel experience. We are seeing high intent for both the rest of the year and 2024 as campers continue to choose camping over a myriad of travel options. Camping isn’t just an activity. It’s a priority.”
The report found 40% of consumers who camp saying they definitely will camp this winter, while an additional 25% said they probably would. Winter camping’s appeal has grown 23% since October 2022.
“Campers are eager to get out and explore new seasons,” Scott said. “We are also observing similar enthusiasm for travel during next April’s total eclipse. Unlike other travelers, campers are making solid plans to make the most of all months of the year, particularly those with natural events.”
More than a third of consumers who camp (36%) said they are delaying most camping travel until the fourth quarter of 2023. Nearly two-thirds (63%) planned to take some or all of their camping trips after September.
Three-quarters are planning Thanksgiving travel and half of those consumers are considering December camping plans.